Amanda Baruch | Amanda Baruch

Building a future where

Mental Health Thrives

through strategic communication.

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Bringing Ideas to Life with a Blend of Strategy and Creativity

I'm a Brazilian-born marketing strategist, rooted in empathy, curiosity, and culture.

From Salvador, Bahia to New York City, I craft stories and strategies that not only convert, but care.

My work lives at the intersection of mental health care and tech, connecting dots between marketing, behavioral insights, and patient journeys.

MBA in Digital Intelligence, Postgraduate in Marketing and New Media, and a Bachelor’s degree in Journalism with international experience.

Certificates in Product Management, User Experience (UX), Google Analytics, Digital Marketing, and CRO.

Courses in Email Marketing, Copywriting, Social Media Management, Image Management, and Press Relations.

40+ completed projects for 30+ direct clients over 7+ years of experience in the U.S. and Brazil, reaching over 1 million people.

Check Out My Portfolio

“Amanda’s strategic vision, skill and dedication to implementing effective actions have been fundamental to the growth and visibility of our practice. She demonstrates a deep understanding of the company's marketing needs, always aligning initiatives with our organizational goals. Her inspirational ability to collaborate is invaluable, fostering a positive and productive work environment. We are confident that your impact will continue to drive our success in the future.."

Raphael de Oliveira, Director of Operations at Curated Mental Health

Redação para E-mail e WhatsApp Marketing

✦ Campanha: Inauguração Hiperideal Eco Stella, 3º/9 e-mails enviados em fevereiro 2021.
Assunto: Quieres una cervecita?

✦ Campanha: Dia da Mulher, 2º/4 e-mails enviados entre 1 a 10 de março 2021.
Assunto: Feliz dia das melhores.. OPS, das Mulheres!

✦ Campanha: Aniversário Hiperideal, 6º/10 e-mail enviados durante o mês de setembro de 2021.
Assunto: Oferta para o seu café da manhã

Redação para Roteiros e Vídeos

I created impactful video scripts and develop engaging campaigns for seasonal events like Christmas and Children’s Day, as well as product launches. Through co-branding actions with renowned brands, I’ve worked on campaigns that blend storytelling and visual appeal, ensuring each initiative resonates with audiences and elevates the brand’s presence.